Natanya Wachtel

Natanya is managing partner of New Solutions Factory. In her varied roles as SVP of strategy, she has been responsible for leading team assignments, strategy design, market research, measurement planning and advising clients in the development of multi-channel segmented CRM programs to effectively drive marketing results. Natanya has over 17 years of expertise in the field, including extensive knowledge in: customer engagement, branding, marketing, predictive analytics, CRM, multi-channel engagement/behavior modeling, market research and assessing behavioral-driven triggers for the pharmaceutical industry and consumer packaged goods.

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