Stuck in the “campaign” era of marketing? Struggling with metrics? Factory specialist Jeff Greene lays down some guideposts for modern agencies
Six Disruptions Healthcare Marketing Agencies Need to Know
Date: 27 Aug 2016
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Redefining success with scorecards
Our client was challenged with measuring the short-term impact of several marketing programs that targeted healthcare professionals
Improving selling behaviors
Sales were well below forecast for a leading pharmaceutical manufacturer, whose field reps were struggling to build effective relationships.
Opening new markets with CRM
A mid-size pharmaceutical company was poised to launch a product in a new category and needed senior-level support.
