The latest intelligence from New Solutions Factory

Predicting Patient Behavior Improves the Brand Message

Few questions give healthcare marketers more heart palpitations than this one: “How do you know it will work?”
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Innovators in Life Sciences Webinar

Managing partner Natanya Wachtel joins Within3 to show how healthcare brands can take social listening to the next level of customer insight.
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This Year, Ignore Cost at Your Own Risk

Shrugging shoulders and dissociating from pharma’s cost issue isn’t a good strategy. Not this year, writes Factory specialist Jeff Greene.
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Patient Listening: Is Pharma Doing It Right?

For pharma companies and their agencies to make “patient-centric” platitudes reality, they must see patients differently.
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Six Disruptions Healthcare Marketing Agencies Need to Know

Stuck in the “campaign” era of marketing? Struggling with metrics? Factory specialist Jeff Greene lays down some guideposts for modern agencies
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Why Health Literacy Matters

In this webinar, Factory specialist Liz Carden, MPH, shares insights on applying health literacy to the process of creating healthcare communications
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