Predicting Patient Behavior Improves the Brand Message



Predicting Patient Behavior Improves the Brand Message

Few questions give healthcare marketers more heart palpitations than this one: “How do you know it will work?”
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Innovators in Life Sciences Webinar

Managing partner Natanya Wachtel joins Within3 to show how healthcare brands can take social listening to the next level of customer insight.
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This Year, Ignore Cost at Your Own Risk

Shrugging shoulders and dissociating from pharma’s cost issue isn’t a good strategy. Not this year, writes Factory specialist Jeff Greene.
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Patient Listening: Is Pharma Doing It Right?

For pharma companies and their agencies to make “patient-centric” platitudes reality, they must see patients differently.
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Six Disruptions Healthcare Marketing Agencies Need to Know

Stuck in the “campaign” era of marketing? Struggling with metrics? Factory specialist Jeff Greene lays down some guideposts for modern agencies
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Why Health Literacy Matters

In this webinar, Factory specialist Liz Carden, MPH, shares insights on applying health literacy to the process of creating healthcare communications
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Which Brand Won the Super Bowl of Pharma?

In a year that saw two newcomers to television’s largest stage, Factory specialist Jeff Greene breaks down their performances and declares a winner
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Maybe You Shouldn’t Hire a VP Digital Strategy

It seems everyone is looking for a digital strategy lead. Factory specialist Jeff Greene explains why that may not be the right approach for your organization
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Managing the Security of Pharma Data

There’s an emerging threat to customer data: healthcare hacking. Factory specialist Jeff Greene joins the Pharma Guy Podcast to discuss how pharma can protect itself
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To Come Out on Top, You Can’t Fear Failure

Business leaders need courage, humility, and trust to be successful, argues Factory specialist, Natanya Wachtel, PhD
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A diverse team of behavioral science, health psychology, market research, and multichannel marketing experts working drive customer action

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