Predicting Patient Behavior Improves the Brand Message
Category
Intelligence
Predicting Patient Behavior Improves the Brand Message
Date: Jun 15 2017
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Few questions give healthcare marketers more heart palpitations than this one: “How do you know it will work?”
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Innovators in Life Sciences Webinar
Date: Oct 28 2016
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Managing partner Natanya Wachtel joins Within3 to show how healthcare brands can take social listening to the next level of customer insight.
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This Year, Ignore Cost at Your Own Risk
Date: Sep 26 2016
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Shrugging shoulders and dissociating from pharma’s cost issue isn’t a good strategy. Not this year, writes Factory specialist Jeff Greene.
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Patient Listening: Is Pharma Doing It Right?
Date: Sep 21 2016
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For pharma companies and their agencies to make “patient-centric” platitudes reality, they must see patients differently.
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Six Disruptions Healthcare Marketing Agencies Need to Know
Date: Aug 27 2016
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Stuck in the “campaign” era of marketing? Struggling with metrics? Factory specialist Jeff Greene lays down some guideposts for modern agencies
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Why Health Literacy Matters
Date: Aug 27 2016
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In this webinar, Factory specialist Liz Carden, MPH, shares insights on applying health literacy to the process of creating healthcare communications
Read MoreWhich Brand Won the Super Bowl of Pharma?
Date: Aug 27 2016
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In a year that saw two newcomers to television’s largest stage, Factory specialist Jeff Greene breaks down their performances and declares a winner
Read MoreMaybe You Shouldn’t Hire a VP Digital Strategy
Date: Aug 27 2016
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It seems everyone is looking for a digital strategy lead. Factory specialist Jeff Greene explains why that may not be the right approach for your organization
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Managing the Security of Pharma Data
Date: Aug 27 2016
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There’s an emerging threat to customer data: healthcare hacking. Factory specialist Jeff Greene joins the Pharma Guy Podcast to discuss how pharma can protect itself
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To Come Out on Top, You Can’t Fear Failure
Date: Aug 27 2016
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Business leaders need courage, humility, and trust to be successful, argues Factory specialist, Natanya Wachtel, PhD
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Redefining success with scorecards
Our client was challenged with measuring the short-term impact of several marketing programs that targeted healthcare professionals
Improving selling behaviors
Sales were well below forecast for a leading pharmaceutical manufacturer, whose field reps were struggling to build effective relationships.
Opening new markets with CRM
A mid-size pharmaceutical company was poised to launch a product in a new category and needed senior-level support.
