Retail brands are among the most successful at using multichannel customer relationship marketing (MCRM) to grow sales and margins. Healthcare brands can learn from them.
What Healthcare Brands Can Learn from Retailers about MCRM
Redefining success with scorecards
Our client was challenged with measuring the short-term impact of several marketing programs that targeted healthcare professionals
Improving selling behaviors
Sales were well below forecast for a leading pharmaceutical manufacturer, whose field reps were struggling to build effective relationships.
Opening new markets with CRM
A mid-size pharmaceutical company was poised to launch a product in a new category and needed senior-level support.
