Natanya is managing partner of New Solutions Factory. In her varied roles as SVP of strategy, she has been responsible for leading team assignments, strategy design, market research, measurement planning and advising clients in the development of multi-channel segmented CRM programs to effectively drive marketing results. Natanya has over 17 years of expertise in the field, including extensive knowledge in: customer engagement, branding, marketing, predictive analytics, CRM, multi-channel engagement/behavior modeling, market research and assessing behavioral-driven triggers for the pharmaceutical industry and consumer packaged goods.
Natanya Wachtel
Date: 07 Sep 2016
Comment: Comments are off
Redefining success with scorecards
Our client was challenged with measuring the short-term impact of several marketing programs that targeted healthcare professionals
Improving selling behaviors
Sales were well below forecast for a leading pharmaceutical manufacturer, whose field reps were struggling to build effective relationships.
Opening new markets with CRM
A mid-size pharmaceutical company was poised to launch a product in a new category and needed senior-level support.
