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Download the Sample Mobile Opportunity Assessment Who it’s for: healthcare brands and franchises seeking to differentiate through effective mobile strategy What you get: the Mobile Opportunity Assessment creates a competitive advantage by providing you with channel and behavioral insights unique to your category, and actionable recommendations you can put to use right away. Our behaviorists and strategists sift

Retail brands are among the most successful at using multichannel customer relationship marketing (MCRM) to grow sales and margins. Healthcare brands can learn from them.

How do you connect with patients on social media? And what specifically are they looking for from pharma? We spoke with social patients managing a variety of chronic diseases, from hemophilia to multiple sclerosis. What jumped out in our study: most patients who tweet and blog about their condition said they would be willing to share information from pharma with their social followers.  Get your complimentary copy of