During an engagement with a leading healthcare solutions provider, we were asked to identify success measures. We were then presented an opportunity to develop a measurement framework that would help the partner demonstrate success beyond typical metrics like opens and impressions. These simpler measures lacked the ‘so what?’ for clients, deeply damaging their overall satisfaction. Based on the time-sensitive demand, we designed a robust measurement framework including an Engagement Scorecard System for short-term results that were meaningful and actionable to clients, and tied to the longer-term, RX-Lift data sets.
This rapidly developed but robust proprietary index balanced traditional program data with behavioral and intentional measurement, helping to quantitatively demonstrate value and partnering with analytics and development teams. Client satisfaction and repeat purchase intent was measure pre and post project with a dramatic increase and overall business growth increased substantially within one quarter.