Designing an innovative but profitable relationship marketing program for a new market category. Our client was open to launching a multichannel CRM program for a new product that was poised to change the treatment paradigm in its category. We quickly assembled a senior consulting team with expertise in experience planning, behavioral science, pro-forma modeling and content development.
Solution
The team called on our deep CRM case study archive, data-stores for modeling responses and receptivity by channel, strong knowledge of the disease category and relationships the 3rd-party vendors that could deliver the customers to the program. The program was designed, developed and delivered within four months, and the response rates and return slightly exceeded prediction with a 4:1 ROI in year 1, and a 3:1 ROI in year 2.
Opening new markets with CRM
Date: 24 Aug 2016
Comment: Comments are off
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