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Date: 12 Sep 2016
Comment: 0
Redefining success with scorecards
Our client was challenged with measuring the short-term impact of several marketing programs that targeted healthcare professionals
Improving selling behaviors
Sales were well below forecast for a leading pharmaceutical manufacturer, whose field reps were struggling to build effective relationships.
Opening new markets with CRM
A mid-size pharmaceutical company was poised to launch a product in a new category and needed senior-level support.
